Envisioning Experience at UPA 2011
Stephanie Sansoucie June 29, 2011
This year, I embraced the opportunity to present a one-hour session entitled “Envisioning Experience” at the Usability Professionals’ Association (UPA) International Conference 2011 in Atlanta with fellow UPA Presenter Maggie Reilly. During this session, we explored the process of visualization for user experience including a survey of tools for visualization and when to use them.
So, what is visualization exactly?
We leverage visualization to “see” a potential solution before we spend the time and money to implement it. We do this in the real world all of the time. For example, a car manufacturer wouldn’t build a car without an engineering blueprint just as a construction company wouldn’t build a house without a solid set of floor plans. We find that the value and benefits of visualization extend well beyond the real world and into the digital space. Examples of visualization for the digital world include artifacts such as information architecture diagrams, storyboards, wireframes and digital prototypes.
How can visualization benefit my company?
Our approach to visualization brings people together by facilitating agreement among stakeholders while easing communication efforts through information clarification. When visualization tells a story, requirements are transformed into an immediate and sharable experience. From initial sketches to detailed information design, visualization uses dynamic imagery to communicate both concepts and requirements. When employed effectively, visualization reduces risk and development time while supporting effective cross-functional communication by helping team members to identify gaps, work through problems and build a solution that satisfies both business and user needs.
Where can I find more information?
For more information on how we at Ascendant Technology can help you envision your experience, please feel free to connect with us at .(JavaScript must be enabled to view this email address). Details on our Experience Design offering can be found at http://atech.com/services/experience-design. For more information about the Usability Professionals’ Association, please visit http://www.upassoc.org/.
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Stephanie Sansoucie is a Senior User Experience Specialist with Ascendant Technology. She is a versatile user experience professional with a strategic and tactical approach that leverages her expertise in user-centered design methodology to translate user needs, business objectives and technology capabilities into world-class user experiences.
